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Tell Your Story

Tell Your Story

Once upon a time you had an idea and that idea grew into a business. You gained rapid momentum and now you have happy customers and extraordinary products and services. Your network has served you well but now what? To keep the success rolling you need to market, market and market.  Let’s tell your story to the world.  Start now! Read More

 

Connect to Your World

Connect To Your World

It is not about you. Hard words to hear, right? But the simple truth is that all of the great products and services you can provide to a client mean nothing if you are not connecting with them. You provide the solutions to their problems. Are you ready to put your positioning to the test? Let us help you connect to your market starting today! Read More

Build Your Brand

Build Your Brand

Build Your Brand -  all part of your brand sensations. Branding is not about pretty pictures and clever taglines. Branding is the consistent messaging and delivering of the soul of your business. It gives you the vehicle to talk to your market. You can be top of mind of your customers, prospects, partners and market. Are you ready? Read More
Welcome to Word Design Ink!
Welcome to Word Design Ink! We are your internal marketing department that is ready to get to work!  We will help you with your marketing and communications in a way you have never experienced before by removing traditional agency barriers and helping you to create the momentum you need to grow your business. You can consider Word Design Ink an extension of your team without the overhead, commitment and management responsibility. We help you to set marketing and communication goals and priorities that fit your budget and maximize your reach & return. Simply, we will work with you to create the conversations that will result in increased awareness, brand recognition and revenue. Learn more...
 

Technology Marketing

imageYou have a great technology product that is going to or has been changing the way your clients do business.  But does your market know you? What happens when your network slows, the economy changes and your projects are completed? Let’s talk about it.

B2B Market

imageMore than ever before, businesses today are continually accountable for every dollar spent. With the advancements in technology, information is only a moment away. Providing your world with the information they want, when they want it, is key to helping you succeed. We help you connect with your market.

Services Marketing

imageWhen your product is people not objects, positioning is hyper-critical. Specifically in a services centric industry your passion MUST be felt by your audience. We can help you make the lasting impression you need to sell and retain services to prospects and clients.

B2C Market

imageIn no other market than the B2C is there more diversity. How do you reach everyone and still remain authentic to your own company values and brand? We have the answers for you. Work with us to create and execute a plan that will put you in the hearts and minds of your market.

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Word! Blog

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  • Market for a Dollar Myth

    Don’t do it. Do not believe it.  Do not pay $99 to hear some guys talk about how YOU can market for just $1! 

    Let’s start with the obvious… by paying $99 you have already blown that budget… have you not?  Next, marketing is a skill that needs to be backed up with experience.  It is no different than me taking my computer apart to try and fix it.  I could try it but it is not advisable.  Why would you waste your time to struggle through to get your marketing programs off the ground when you could be selling...

  • Cheers to 2010 - Now what's the plan?

    They say that mechanics have the worst running cars… apparently I am a mechanic as I have been terribly slack in my blogging. I resolve to spend more time you with this year!

    Speaking of resolutions, January is basically here and it is full of new opportunities and planning for your business.  Now that the recession is slowing, are you ready to get back into the marketing swing of things?  To help you get started, here are a few resolutions you may consider for 2010.

    1. Become an active participant in the conversations – decide which tools you will use...

  • Rogers – Does $5 Make a Difference?

    Overall the “slide-on-over-because-we-save-you-money” pitch is effective.  The clearly blue (for Bell) vs. Red (for Rogers) challenge is visually recognizable (strongly supported with a print campaign), the message is clear, the people are happy and smiling and the story board is smooth.  That is until I see several versions of the same commercial.  One commercial indicates that I will save $25 a month.  Another version, that seems...